How it came to be...
+64Fitness was designed and created by couple Nicole Stowers and Komihana Mitchell. Their life ambition was to create positive change amongst people and their communities and they decided the best way to do this would be to use the platform they are most passionate about: fitness, movement and exercise!
After years upon years of training, performing and competing at high levels of many sports it seemed fitting that the path they used to create impact was health and fitness. Sport and exercise wasn't just a hobby for them, it's a lifestyle.
It was 2012 when the idea to open a gym ultimately came to fruition. From there, the next few years were spent developing skills in the fitness industry, studying and trialing multiple strength and conditioning programmes, completing internships, gaining qualifications in the fitness industry and business management, working and coaching in the industry, and doing hours upon hours of study perfecting their craft.
Since then +64Fitness opened its doors in 2016 and has gone from strength to strength. Already +64 has transitioned from its first gym and grown into its new home; a 500+ square meter, premier facility. Known nationwide in its short life span, it leads the way as the frontier strength and conditioning gym in all of the South Island.
Nicole and Komi wanted to represent a brand they could truly identify with and have their future community identify with strongly and genuinely! "+64" is New Zealand's area code and essentially +64Fitness means "Aotearoa/New Zealand Fitness" . The brand's logo also has deeper meaning.
There are 3 colours on the logo: red, black and white. The red ring represents Canterbury/Christchurch as the founding home of the brand. The black and white was chosen as this represents our nations colours and the NZ fern. We are proud Cantabrians and proud New Zealanders! Then there is a "+" symbol drawn as a barbell that connects the 3 colours; the barbell representing fitness and connecting our communities. With this in mind, +64Fitness and it's logo essentially represents "home". With this logo we are able to represent home everywhere we go. We know this way that wherever life may take you, that "home" is never a lost thought.
As the brand grows, we hope the pride for the +64Fitness community does as well because at the end of the day that is why it all started; community!
This really is just the beginning…